The official Texas State Arts and Crafts Fair

First of all, when setting up any business, it’s important to set a goal as well as a time frame to accomplish that goal.

Here are the main things to look when building your craft Business:
1.    Establish who your customers are.
2.    Do some market research and find out what your customers need.
3.    Build your business plan in line with your target market.
4.    Have a website built or build it yourself (you can start by setting up a WordPress site for free)
5.    Organize promotional items such as business cards, brochures, flyers and catalogs.
6.    Promote you Art and Craft business by attending trade shows. Put a lot of thought into your display to attract the most people.
7.    Organize workshops at your studio or store and focus on giving the best customer experience.
8.    Finally, set your prices to maximize profit.

When building an Art & Craft business, a clothing store, restaurant, a casino or agency or any business for that matter, it’s important to focus on one goal at a time. Once you have accomplished that goal, you can move on to the next. The key to building a successful business is set measurable goals and time frame and to go one step at a time to get there.

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Level 1  Presenting Sponsor Official Sponsor Designation $5,000 Scholarship Donation Scholarship Awards recognition & statewide publicity 200 Multi-Day Passes 50 Friday Preview Day Passes Logo Placement on Direct Mail Postcards  – 30,000 Ad or coupon and logo on Site Map Logo/Coupon opportunity on tickets Entrance and Exit Banners Booth for sampling or display on Fair Grounds Survey Opportunity at Exit Logo on Volunteer T-Shirts Database Access – Email  & Mailing opportunities Link on Website – Banner Ad and Major Logo Placement Sponsorship Fee:  $20,000 in cash and/or services   Available:  1 each   Level 2Friday Preview Day Sponsor $1,750 Scholarship Donation Scholarship Awards recognition & statewide publicity 100 Multi-Day Passes 20 Friday Preview Day Passes Minor Logo Placement on Direct Mail Postcards – 30,000 Logo on Site Map Logo on Volunteer T-shirts Database Access Link on Website and Minor Logo Placement Sponsorship Fee:  $10,000 in cash and/or services Available:  1 each Level 3 Venue Sponsor Venue Sponsorship of one venue Pioneer Village Children’s Area  $1,000 Scholarship Donation Awards recognition on grounds 50 Multi-Day Passes 10 Friday Preview Day Passes Logo on Site Map Venue Banner Sponsorship Fee:  $3,000   Available:  2 each Level 4 Tent Sponsor Tent Sponsorship $500 Scholarship Donation Awards recognition on grounds 20 Multi-Day Passes Tent Signs Sponsorship Fee:  $1,500 Available:  7 each

Custom designed Sponsorship Programs can also be developed to maximize ones marketing goals at our Fair.  Just give us a call at 830-896-5711 or Click Here

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Started by the Tourist Development Agency of the State of Texas, the first Fair was held on Memorial Day Weekend, 1972, on the campus of Schreiner University in Kerrville. It is now run by the non-profit Texas Arts and Crafts Educational Foundation, Inc. Board of Directors, and was held on the same campus and the same weekend until 2004. In 2002, the Foundation leased 7.4 acres of beautiful land overlooking the Guadalupe River from Kerr County. The River Star Arts and Event Park grew from that lease into a permanent year round event park facility and the 2004 Fair will be the first event held in the park. All profits from the Fair go toward funding educational projects including the Emerging Texas Artist Program, voted “Best New Educational Project” in 2003 by the Texas Festival and Events Association.

In 1995, the Texas Legislature declared the Texas State Arts & Crafts Fair as the official arts and crafts fair in Texas. This is truly a Texas tradition.

Enter the gates of the Official Texas State Arts & Crafts Fair on Memorial Day Weekend and find yourself basking in an atmosphere unlike most Texas fairs and festivals.

Once inside, approximately 150 of Texas’ finest artisans are on site selling their creative works. These exhibitors have qualified through a rigorous selection process which solicits only the best Texas artisans who produce their own works. A visitor has the opportunity to meet the artisan and purchase original arts and crafts, unlike the manufactured and mass produced products found elsewhere.

Educational demonstrations offer many learning opportunities as well as some hands-on experiences. Displays from vintage years may be located throughout the grounds along with visions of life in days gone by or yet to come.

Entertainment has its place on the grounds. One may experience the sounds of jazz, country, Cajun, gospel, or many toe tapping versions in between. Young people performing their artistic talents are also expressed. All in the shade, this is a good place to relax and enjoy the day.

No fair would be complete without food and drinks. A variety of food is available throughout the fairgrounds from corn-on-the-cob to shish-ka-bob and sweets from ice cream to funnel cakes. Wash it all down with drinks including water, soft drinks, slush’s, beer and wine.

Following the concept of an old-fashioned fair, bring the family, spend the day relaxing by the creek, be entertained, learn about life of our ancestors, enjoy good food and drinks, and go home with unique purchases created by Texas artisans. The Official Texas State Arts & Crafts Fair on Memorial Day Weekend offers it all.

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WHERE:	River Star Arts & Event Park Highway 27 East, Kerrville, Texas
WHEN:	Memorial Day Weekend May 28-31, 2004   Friday          4:00 pm – 8:00 pm (Preview Day $25.00 Admission)     Saturday      10:00 am – 6:00 pm Sunday        10:00 am – 6:00 pm   Monday        10:00 am – 4:00 pm
WHAT:	7.4 acre open air gallery overlooking the Guadalupe River displaying the quality works of 150 Texas’ fine artists and crafters. A buyer’s paradise for unique gifts and home purchases.
COST:	$6 per day, $10 3-Day Pass (Saturday, Sunday & Monday) Friday Preview Day  $25.00 per person Free Shuttle Service
The Official Texas State Arts & Crafts Fair is one of the top ranked arts and crafts events in the nation. Big tents laced among the trees create the atmosphere of an old-fashioned fair. Tempting smells of good food and thirst quenching drinks permeate the air. Buy a treasure from one of the 150 artisans on site eager to visit with you about their work.  Relax under a big tent in the shade or stop in at an informal jam session and enjoy one of many entertainers.    Wander through the western town in the Pioneer Village and experience hands-on demonstrationsof days gone by. For the young at heart there are many hands on art activities. Baby changing stations are in the new air conditioned restrooms.   Be one of the first to visit our Emerging Artist exhibitions showcasing Texas university art students.  2004 participating universities include:  University of North Texas, Baylor University, Texas State University and the University of Texas at San Antonio.. Advance motel reservations are highly recommended as all accommodations are filled on the weekend of the event.For area motel accommodation information call call 1-800-221-7958 or go tohttp://www.ktc.net/kerrcvb/kerrvill.htm. Profits from the Fair help fund educational projects.  The Official Texas State Arts & Crafts Fair is a true Texas tradition!

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For more information on Kerrville accommodations, click here.

Take IH-10, Highway 16 or Highway 27 East to Kerrville, where posted signs will lead you to the “Fair” at the River Star Arts & Event Park on Highway 27. The event park provides plenty of parking and free shuttle service

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